Adobe Real-Time Customer Data Platform (CDP) Services

Unify, Activate & Personalize Customer Data in Real Time

In today’s digital landscape, businesses must deliver highly Personalised, data-driven experiences to stay ahead. Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, enables Organisations to unify, segment, and activate customer data across channels—in real time.

At 18th DigiTech, we specialize in Adobe Real-Time CDP implementation, integration, and optimisation, helping businesses leverage first-party data, AI-powered insights, and real-time segmentation to drive better engagement, retention, and business growth.

Our Expertise in Adobe Real-Time CDP

With deep expertise in customer data management and activation, we provide end-to-end Adobe Real-Time CDP solutions to help businesses enhance Personalistion, improve audience segmentation, and Maximise marketing ROI.

Adobe Real-Time CDP Implementation & Integration

  • Seamless setup & deployment of Real-Time CDP.
  • Integration with Adobe Experience Cloud, CRM, e-Commerce & MarTech tools.
  • Data governance & compliance setup for privacy regulations (GDPR, CCPA).

Customer Data Unification & Identity Resolution

  • Real-time ingestion & stitching of first-party, second-party & third-party data.
  • Cross-device identity resolution to create a single, unified customer profile.
  • Custom data models & schema mapping for a 360° customer view.

Real-Time Audience Segmentation & Activation

  • AI-powered dynamic customer segmentation based on Behaviour & attributes.
  • Real-time activation of audiences across digital channels.
  • Omni-channel customer journey orchestration with Adobe Journey optimiser.

AI-Driven Personalistion & Predictive Insights

  • Adobe Sensei-powered predictive analytics for hyper-targeted campaigns.
  • Next-best-action recommendations based on real-time data insights.
  • AI-driven customer scoring & intent analysis to optimise engagement.

Adobe Real-Time CDP for B2B & B2C Businesses

  • B2B Customer Data Management – Unified profiles for accounts & buying groups.
  • B2C Personalistion & Targeting – Real-time engagement across touchpoints.
  • Data-driven insights for improved lead scoring & lifecycle marketing.

Privacy, Security & Compliance Management

  • Data governance frameworks for regulatory compliance (GDPR, CCPA, HIPAA).
  • Role-based access controls to manage data security.
  • Real-time consent & preference management for user privacy.

Why Adobe Real-Time CDP?

Adobe Real-Time CDP enables businesses to harness the power of first-party data and deliver Personalised, cross-channel customer experiences with real-time insights.

Key Features of Adobe Real-Time CDP

  • Unified Customer Profiles – Real-time identity resolution & data stitching for a 360° view of customers.
  • AI-Powered Audience Segmentation – Create dynamic audience segments for hyper-Personalised marketing.
  • Omni-channel Data Activation – Deliver consistent experiences across web, mobile, email, paid media, and offline channels.
  • B2B & B2C Data Models – Custom data structures for businesses targeting individuals & accounts.
  • Real-Time Personalistion & Customer Journeys – Leverage Adobe Journey optimiser & Adobe Target to engage audiences.
  • Privacy-First Data Management – Ensure GDPR, CCPA, and HIPAA compliance with built-in privacy controls.

Adobe Real-Time CDP Advantages: Business Outcomes You Can Expect

By leveraging Adobe Real-Time CDP, businesses can transform raw data into actionable insights, enabling hyper-Personalistion, improved customer retention, and data-driven marketing strategies.

Key Business Outcomes

  • Stronger First-Party Data Utilisation – Reduce reliance on third-party cookies & Maximise first-party data value.
  • Improved Customer Personalistion – Deliver real-time, AI-driven Personalised experiences.
  • Better Audience Engagement & Retention – Real-time segmentation & targeting for higher conversion rates.
  • Increased Marketing ROI – optimise ad spend & campaign performance with AI-driven insights.
  • Better Data Governance & Compliance – Ensure regulatory compliance & secure data management.

Why Work with 18th DigiTech – Your Adobe Real-Time CDP Experts

At 18th DigiTech, we help businesses implement and optimise Adobe Real-Time CDP to unlock the full potential of their customer data. Our team of Adobe-certified experts ensures a seamless, data-driven approach that enhances customer insights, engagement, and Personalistion.

Why Choose Us?

  • Adobe-Certified Experts with deep experience in Real-Time CDP setup & management.
  • Custom Data Strategy & Segmentation Models tailored to your business needs.
  • Seamless Integration with Adobe Experience Cloud, CRM, and third-party marketing platforms.
  • AI-Driven Audience Insights for real-time Personalistion & predictive analytics.
  • Ongoing Support & optimisation to ensure continuous data activation success.