Adobe Target Services

AI-Driven Personalistion & A/B Testing for Higher Conversions

Delivering Personalised, data-driven customer experiences is crucial for modern businesses. Adobe Target, part of Adobe Experience Cloud, enables businesses to optimise digital experiences through AI-powered Personalistion, automated A/B testing, and real-time customer segmentation.

At 18th DigiTech, we specialize in Adobe Target implementation, experimentation, and AI-powered experience optimisation, helping businesses increase engagement, improve conversions, and Maximise ROI through data-driven Personalistion.

Our Expertise in Adobe Target

With deep expertise in AI-driven Personalistion and testing, we offer end-to-end Adobe Target services to help brands deliver highly relevant and optimised experiences across web, mobile, apps, and digital platforms.

Adobe Target Implementation & Configuration

  • Seamless integration with Adobe Experience Cloud & third-party tools.
  • Adobe Target setup & custom testing frameworks.
  • Web and mobile experimentation & Personalistion strategy.

AI-Powered Personalistion & Recommendations

  • Adobe Sensei AI-driven predictive Personalistion.
  • Automated experience targeting based on real-time Behaviour.
  • Rule-based & algorithmic recommendations for e-Commerce & content.

A/B Testing, Multivariate Testing (MVT) & Experimentation

  • A/B, MVT & split URL testing for website and app optimisation.
  • Behavioural & audience segmentation for Personalised experiments.
  • Automated winner selection & real-time content adjustments.

Customer Segmentation & Experience Targeting

  • AI-driven audience segmentation for deeper insights.
  • Behaviour-based, demographic, & contextual targeting.

Adobe Target optimisation & Advanced Strategies

  • Performance audits to improve test accuracy & campaign efficiency.
  • Conversion rate optimisation (CRO) strategies for revenue growth.
  • Data-driven decision-making.

Adobe Target Managed Services & Support

  • 24/7 monitoring & ongoing optimisation.
  • Personalistion strategy consulting & training.
  • Advanced AI-driven insights for continuous improvement.

Why Adobe Target? Key Features & Benefits

Adobe Target provides powerful AI-driven Personalistion and testing capabilities that help businesses increase engagement, conversions, and customer loyalty.

Key Features of Adobe Target

  • AI-Powered Personalistion – Predicts user preferences & delivers real-time tailored experiences.
  • A/B & Multivariate Testing – Test variations & optimise digital journeys for better performance.
  • Automated Experience Targeting – Dynamically adjusts content based on user Behaviour.
  • Real-Time Audience Segmentation – Identify high-value customer segments for better targeting.
  • Cross-Channel Personalistion – Consistent experience across web, mobile, email, and apps.
  • Seamless Integration – Works with Adobe Analytics, Adobe Experience Manager, and Adobe Commerce.

Adobe Target Advantages: Business Outcomes You Can Expect

Leveraging Adobe Target results in higher engagement, increased conversions, and improved customer satisfaction through AI-driven optimisation.

Key Business Outcomes

  • Higher Conversion Rates – A/B & MVT testing helps improve site performance & user engagement.
  • Increased Personalistion Impact – AI-driven content & product recommendations boost customer satisfaction.
  • Better Customer Retention – Deliver experiences that drive repeat engagement & long-term loyalty.
  • optimised Marketing Performance – Test & refine campaigns for maximum ROI.
  • Data-Driven Decision-Making – Gain actionable insights to continuously refine experiences.

Why Work with 18th DigiTech – Your Adobe Target Experts

At 18th DigiTech, we combine Adobe Target’s AI-powered testing & Personalistion with strategic expertise to help businesses Maximise engagement and revenue.

Why Choose Us?

  • Adobe-Certified Experts with proven experience in Adobe Target implementation & optimisation.
  • Custom Personalistion Strategies tailored to business needs.
  • Data-Driven Testing & Experimentation for higher conversion rates.
  • Seamless Integration with Adobe Experience Cloud, Analytics, AEM, & Adobe Commerce.
  • Continuous optimisation & 24/7 Support for ongoing success.

Our Adobe Target Methodology

We follow a structured, data-driven approach to ensure successful implementation, testing, and optimisation of Adobe Target for your business.

Discovery & Strategy Development

  • Identify business objectives & KPIs.
  • Develop Personalistion & experimentation strategy.

Adobe Target Implementation & Configuration

  • Set up Adobe Target & integrate with Adobe Experience Cloud.
  • Configure A/B testing, AI-driven recommendations, & experience targeting.

Data Collection & Audience Segmentation

  • Define customer segments & Behavioural tracking parameters.
  • Implement real-time audience targeting based on AI insights.

Experimentation & Performance Analysis

  • Execute A/B & multivariate testing for experience optimisation.
  • Monitor results, adjust experiments & fine-tune targeting.

Continuous optimisation & Support

  • Regular performance audits & Personalistion updates.
  • Ongoing strategic consulting & campaign improvements.