The digital landscape has changed and is still changing, from a few years ago. The increased consumer expectations brought about by the wide usage of smartphones and tablets raise pressure on brands to rethink strategies in customer acquisition and retention. Marketers constantly work on the importance of the customer experience to compete in any business today. The idea of user experience improvement has radically transformed in this modern age of change at breakneck speed. Starting from product development through to sales and advertising, all are beginning to realise the importance, and hence a cross-channel content delivery system is necessary to ensure consistency. Therefore, businesses need to adhere to several requirements that can help in building closer relations with consumers and building brand loyalty.
Leading integrated solutions providers, such as Adobe and Salesforce, help brands leverage one single ecosystem for a better audience experience.
Over the past couple of years, Adobe has already been significantly rebranding its cloud offerings under “Adobe Experience Cloud,” which encompasses Marketing Cloud, Advertising Cloud, and Analytics Cloud. At the same time, Adobe’s AI platform Sensei has developed into one of the essential building blocks for an ecosystem around Adobe Experience Cloud and continues to strengthen the platforms.
In this blog, we have discussed what the components of Adobe Experience Cloud are and what benefits it offers.
Let’s find out!
What are the Components of Adobe Experience Cloud?
- Adobe Marketing Cloud: This is what enables businesses to create distinguished brand experiences that result in relevant consumer connections, engaging them in real-time. This, in turn, covers Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social, and Adobe Primetime—all its brand management, personalisation, optimisation, and customer journey execution tools.
- Adobe Advertising Cloud: It is the first end-to-end platform with the ability to manage advertising across all formats of digital and traditional TV. Beyond incorporating features from the new acquisition—the TubeMogul—and those from Adobe Media Optimiser, Adobe Advertising Cloud is simplifying this distribution process of search, display, and video advertising across multiple screens, channels, and touchpoints.
- Adobe Analytics Cloud: It’s the customer intelligence engine that fuels businesses to instantaneously move from insights into action by uniquely integrating audience data across all Adobe clouds. Moreover, it brings together the best-ranked Adobe Analytics for applying real-time analytics and rigorously granular audience segmentation across all marketing channels with Adobe Audience Manager, the industry-leading platform for data and audience management. Further, with the open APIs and Adobe Sensei, it is in an even better position to help brands gather, aggregate, and rationalise huge chunks of their own disparate data, and make sense of that data into distinct customer profiles.
What are the Benefits of Adobe Experience Cloud?
- Improved End-to-End Experience Delivery: These future experiences will be very closely aligned with intelligent systems, including Sensei, and how AI and the cloud facilitate engagement with a business’s customer base improves both customer and enterprise journeys. At the very core of the Adobe Experience Cloud is designing for the future, and we have to reconcile this notion that experiences in the future are going to be run by a single interface and a serious mashup of content and data. Experience optimisation has proven to be business acumen, and the Adobe Experience Cloud lays a basis for improving those experiences.
- Single Portal for Combining Content and Data: Measuring, optimising, and personalising customer journeys at all touchpoints, Adobe Experience Cloud provides the enterprise with a single portal to be implemented throughout their business. From the development of a product down to its sales and marketing, Adobe Experience Cloud holds the operations of an organisation together. Besides, it contains several tools that enable a company to edit and develop the model according to their own needs. It can be customised to any preferred customer engagement strategy a business wants to have. The process enables open communication between various systems, such as analytics, loyalty, and content management systems, generally improving productivity.
- Paperless Customer Experiences: Adobe has deepened the integration of Adobe Document Cloud with Adobe Experience Cloud to further enhance paperless customer experiences with more capabilities. Powered by Adobe Sign and Adobe Experience Manager Forms, the elimination of cost and convenience from manual, paper-based enrolment, onboarding, and servicing processes can be effected across the entire customer journey. Ultimately, it has enabled organisations to move from a hard copy method of applying for government benefits and applying for credit cards to an electronic form of a summary of medical forms.
- Streamlined and Accelerated Workflow: Great design underpins any great experience, and with Adobe Creative Cloud and Adobe Experience Cloud at their fingertips, the expectations of whole creative workflows have changed. By importing content from Creative Cloud Libraries and editing images within Campaign, a marketer can easily create and send personalised email campaigns. Adobe Premiere Pro CC now integrates Adobe Analytics and Adobe Social Publishing Panel, through which creative teams can easily share video content on social media to instantly see insights. Due to shared metadata, Adobe Experience Manager’s digital asset management system will be able to synchronise content automatically across Clouds, guaranteeing that only the latest versions of campaign assets are utilised.
Wrapping Up,
Adobe Experience Cloud enables businesses to reach their target audiences, and understand what they expect from brands through the latest technologies at the forefront of innovation, such as GenAI.
In its eCommerce ecosystem, brands can partner with any agency to help them identify the business opportunities and customer expectations that will motivate them to have bigger basket sizes and improvise on revenue metrics. If you are looking to connect with the right digital development agency, 18th DigiTech, an Adobe Gold Solution Partner is the answer to your search. Get in touch with us today and our experts will provide you with a personalised understanding of the services we offer.
