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A Step-by-Step Guide to Configuring Google Shopping Feed on Magento 2


The surge in eCommerce and the dominance of the Google search engine have given rise to a transformative shopping channel: Google Shopping. This channel not only propels increased website traffic but also fosters higher customer engagement, ultimately translating into boosted sales figures.

Regions that Use Google Shopping:

  • America
  • Australia
  • Europe
  • Middle East
  • United Arab Emirates
  • South East Asia

Ignoring this burgeoning trend is not an option for Magento 2 stores; instead, integrating Google Shopping into their business model is imperative. So, what exactly is Google Shopping, how does it set your online store apart, and most importantly, how can one seamlessly set up a Google Shopping Feed in Magento 2?

In this comprehensive guide, we will walk you through the step-by-step process of setting up your Google Shopping feed seamlessly within the Magento 2 environment.

Let’s start by discussing-

What is Google Shopping?

Google Shopping stands out as a popular eCommerce platform, providing customers with a user-friendly interface to effortlessly search for products. Leveraging the capabilities of Google Merchant, online stores can seamlessly upload their store data and product information to Google Shopping, thereby enhancing their marketing efforts and boosting overall sales performance.

Despite the full compatibility of product data fields between Google Shopping and Magento 2, the challenge arises as Magento 2 lacks native support for feed generation. To bridge this gap, the integration of the Google Shopping Feed Module becomes essential. This module takes charge of the feed generation process, allowing online stores to effectively apply these fields to their product data and create a comprehensive Product Feed. Through the use of this extension, webmasters can efficiently export product data from their site and synchronize it with their Google Merchant account, ensuring a swift and streamlined process.

Template Fields for Google Shopping

Essential Fields

  • id
  • title
  • description
  • link
  • image_link
  • availability
  • price
  • google_product_category
  • brand
  • condition
  • shipping
  • tax
  • gtin
  • mpn
  • item_group_id

Optional Fields

  • additional_image_link
  • country
  • product_type
  • identifier_exists
  • mobile_link
  • sale_price
  • sale_price_effective_date
  • cost_of_goods_sold
  • excluded_destination
  • included_destination
  • custom_label_0
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • custom_label_4
  • min_handling_time
  • max_handling_time
  • tax_category

Let us now discuss-

How to Setup Google Shopping Feed for Magento 2?

Typically, any Product Feed extension encompasses all the functionalities required for Google Shopping Feed in Magento 2, often offering additional advanced features as well. Consequently, opting for such an extension instills confidence in seamlessly connecting your store with Google Shopping.

Step 1: Creating Product Feed

To accomplish this, navigate to “Manage Feeds” within the Product Feeds section, and proceed to select “Add Feed.”

Step 2: Complete General Information with Essential Data

In the General Information section, provide details like Name, File Name, Status, and Store Views.

Step 3: Select XML Template for Google Shopping Integration

In this phase, you’ll choose the XML template and load the relevant one.

Step 4: Enter Data in Google Analytics Field

Next, in the Google Analytics section, you will add information about the campaign.

Step 5: Choose Export File Conditions

To export files, you must establish conditions within the Product Filter section.

Step 6: Configuring the Delivery

To set up the delivery process,

  • Opt for the delivery protocol: SFTP or FTP.
  • Decide between Manual or Cron job for feed generation.
  • Save the configuration.

Steps to Import Product Feed to Google Merchant

Step 1: Register Your Business into Google Merchant

To utilize Google Merchant, visit merchants.google.com and log in using your Google/Gmail account.

  1. Establish a Google Merchant account. Within the Business Information section, you’ll find:
  2. Business display name
  3. Website
  4. Business address
  5. Customer service contact

Confirm and assert ownership of your website

You can validate your website through methods such as HTML tag, Google Analytics, or Google Tag Manager, akin to the verification process in Google Webmaster tools.

RELATED POST: Mastering Google Search Console: An Essential Guide for SEO Experts

Step 2: Submit the Google Shopping Feed to Google Merchant

  1. Create a new primary Google Shopping Feed
  2. Navigate to Menu > Products > Feeds > Click the plus symbol “+”
  • Enter details for the new primary Google Shopping Feed:
  • Sales Country: Pick the countries where you intend to sell/ship your products.
  • Language: Select the language for the content in your feed.
  • Destinations: Opt for the shopping destinations.
  • Designation and Input Mode for the Main Google Shopping Feed
  • Assign a name to your feed
  • Select the input mode
  • Submit the Google Shopping Feed to Google Merchant

Scheduled Fetch Method: Google furnishes you with an SFTP, FTP, or Google Cloud Store account, enabling you to upload your feeds. Click on the Menu (three dots) and then select SFTP / FTP / GCS to access your SFTP, FTP, or Google Cloud Storage.

To generate FTP, SFTP, Google Cloud Storage,

  • Ensure that the name of your feed file matches the file name on the server.
  • Choose the feed frequency.
  • Specify the feed time and time zone.
  • Enter the URL to access your file.
  • If your URL requires a password, provide your login details.
  • Click Continue to finalize the Feed Upload process.

Upload method: Select a browser to pick a file from your computer. Subsequently, click continue to finalize the feed uploading process.

Wrapping Up,

Setting up a Google Shopping feed for Magento 2 is a strategic move that opens the door to a broader audience and increased sales opportunities. By following these step-by-step instructions, you can seamlessly integrate your Magento 2 store with Google Shopping, ensuring that your products stand out in the competitive online marketplace. Stay proactive, regularly update your feed, and optimize your listings to maximize the impact of your eCommerce presence.

For personalized assistance regarding configuring Google Shopping Feed for Magento 2, get in touch with us at 18th DigiTech today!