Shopping online is the preference of countless people worldwide, and apart from direct consumers, the market is also growing for B2B eCommerce. For B2B buyers, online shopping is convenient and the shopping experience can be shared with multiple users purchasing on behalf of a single company. Due to the bulk purchasing nature of B2B sales, the value of the B2B eCommerce market is significantly larger than B2C eCommerce. Currently, the global B2B eCommerce market is estimated to be worth US$ 7.2 trillion, and is expected to reach US$ 25.65 trillion by 20281.
The history of B2B sales is deeply interconnected with retail, as retailers would purchase products from B2B sellers. Traditionally, B2B sales have taken place offline, with long-term professional relationships developing between buyers and sellers. However, with purely offline sales, buyers often have limited scope of access to new sellers, and new B2B sellers face challenges in reaching suitable buyers. With B2B eCommerce, both buyers and sellers have a wider reach, even across geographical borders.
According to a recent study, nearly 70-80% of B2B purchasers prefer eCommerce rather than in-person shopping2. In Australia, B2B eCommerce sales account for approximately 94% of the total value of eCommerce sales3. Launching a B2B eCommerce site has become simple, with many eCommerce platforms such as Magento and BigCommerce offering dedicated B2B features. A B2B eCommerce site is suitable for offline B2B sellers, manufacturers, wholesalers, distributors, and B2C sellers.
In this blog, we discuss everything you need to know for a B2B eCommerce website including:
What is B2B eCommerce?
B2B or Business-to-Business eCommerce refers to the online sales of products or services to other businesses or companies, typically in large volumes. As the buyers are businesses, the purchasing cycle, buyer behaviour, pricings, and other sales facets are different from those in B2C sales. While traditionally B2B sales have been labour-intensive, lengthy, and marketing-driven processes, B2B eCommerce improves efficiency, reduces seller costs, and offers buyers greater flexibility. With an eCommerce website, B2B sellers can reach a wider audience with lower expenses, automate personalisation, and customise deals.
Although online shopping primarily gained fame for B2C eCommerce, the demand for B2B eCommerce is growing across industries. Depending upon the niche, B2B eCommerce businesses can sell to wholesalers, retailers, resellers, smaller organisations and other clientele. The online medium offers multiple benefits for the B2B sales model, including greater transparency, convenience, and speed. B2B businesses have reduced infrastructural and overhead costs, with less need for sales intermediaries and still gain higher profits.
A B2B eCommerce site is an excellent support for an offline business, increasing the reach of the brand and establishing stronger branding. Even without an offline B2B business, any merchant can launch a B2B eCommerce website as long as adequate supplies and shipping modes are available. Existing B2C eCommerce merchants can also expand into B2B eCommerce sales with the hybrid eCommerce model. Adequate eCommerce platforms can be used to create additional storefronts, including for B2B sales while maintaining a single admin panel for easy management.
Types of B2B eCommerce
As a relatively new form of eCommerce, there are different ways for further classifying and categorising B2B eCommerce. It can be categorised on the basis of types of suppliers you have, the type of products sold, industries catered to, and variety of products sold. B2B eCommerce websites are immensely versatile and can be adapted to suit any type of sales model. They can be used to sell physical products or goods, whether finished products or raw materials, services, and even downloadable products.
As a B2B eCommerce business, you can focus on specific industries and product types, or support a versatile range of products and industries. Based on your preference, you can setup multiple online storefronts for different customer groups, product types, and regions, or focus on a core B2B eCommerce website. Clarity on the type of B2B eCommerce you want to implement can help you formulate and follow a targeted plan for success.
The most common form of B2B eCommerce classification is supplier-based, and refers to the supplier setup you have, for example, manufacturer, importer, distributor, or wholesaler. For a B2B eCommerce business, a reliable, punctual, and cost-effective supplier is necessary. As B2B sales generally involve large volumes of products, it is important to have a suitable supplier system in place before you launch your B2B eCommerce site. Common supplier models for B2B eCommerce are:
- Manufacturers: If you are a manufacturer of finished products, raw materials, or other goods, you can sell directly to other businesses through a B2B eCommerce site. As a manufacturer, you have greater control over expenses and can make a greater profit by selling directly to businesses through B2B eCommerce and removing intermediaries. Since you have full knowledge and control over manufacturing speeds, you can scale up or down production and sales accordingly.
- Distributors: A part of the traditional sales chain, distributors typically source products from manufacturers and sell to wholesaler or retailers for further sales. Many manufacturers that would rather focus on production instead of sales form tie-ups with distributors to sell the manufactured products. For distributors B2B eCommerce is an excellent way to reach out to numerous buyers and expand sales. With direct contacts with manufacturers, the supply is reliable and can be adjusted as desired.
- Importers: In today’s global economy, products are often exported and imported in bulk. If you are an importer of products in high volumes, a B2B eCommerce site can provide an excellent interface for selling products. As an importer, you can adjust the volumes of products you purchase to meet the requirements of your buyers. A B2B eCommerce website is an effective way to expand your reach and increase awareness and demand for specialised products that might not be available locally.
- Wholesaler: Typically, wholesalers buy products in bulk from distributors, manufacturers, or other sources to sell to retailers or even direct consumers. There are usually multiple supply sources for similar or different types of products, removing the dependency on a single supplier. B2B eCommerce sites for wholesalers are an effective way to sell multiple types and even categories of products with minimal expenses. Additional online storefronts can be created to display and sell different product categories, or a single storefront for all B2B sales.
- B2C to B2B: Many B2C sellers have started supporting B2B sales, by ordering products in bulk from their designated suppliers. The original suppliers can be of any type, manufacturers, distributors, or wholesalers, as long as adequate supplies can be procured. A B2B eCommerce site is a simple way to reach out to business customers, and depending upon the supplier capabilities, sales volumes can be outlined. Even merchants without B2C sales but with suitable suppliers can launch a B2B eCommerce site.
B2B eCommerce Vs B2C
B2B eCommerce consumers do prefer a B2C eCommerce like feel, shopping experience, and convenience, but they require dedicated functionalities suited to B2B. Both may have a similar foundation of viewing products online, completing purchases and transactions, however there are many more differences. Due to the major difference in target customers, businesses versus direct consumers, eCommerce sites for B2B customers need to be different as well. Here are some of the biggest differences between B2B eCommerce and B2C eCommerce:
- Target Customers
The biggest difference between B2B and B2C eCommerce sites is that B2B targets businesses, while B2C caters to end users and customers. Although the target customer group may be smaller, there are specific businesses that you can aim for. Unlike B2C where you have a general idea of customer segments, with B2B you have clearly identifiable businesses that you can target. With a smaller target customer group, you can reach out to the businesses with personalised services and offers.
- Buyer Motivation
Understanding buyer motivation is important for any type of sales on any platform. For B2B eCommerce buyers, the core motivation is the usability and functionality of the product, its quality, and benefits for the business. Purchasing is a carefully thought out and analysed process, often taking into account views of multiple business representatives. In contrast, B2C eCommerce sales are often emotion-driven, influenced by latest trends, and based on personal preferences of the customer.
- Flexible Pricings
In B2B sales, the pricings are often flexible and customised according to the volume of purchase and if the business is a returning customer. Unlike B2C sales where prices are typically fixed, B2B eCommerce sites are expected to give custom quotes for the products to be sold in higher volumes. Accordingly, the B2B eCommerce site needs to have a system for businesses to request quotations, and sellers to respond to quotations. Further negotiations on price are also common.
- Lead to Conversion Time
The overall sales cycle and lead to conversion time is significantly longer in B2B sales. Often, there will be a quotation process and negotiations on the prices, before finalising on sales, extending the conversion time frame. With higher purchasing volumes and transactional values, there may be multiple levels of approval to clear through. However, repeat B2B sales typically are much faster in comparison to the first purchase. In B2C eCommerce, where customers are individual consumers, sales cycles are almost always much shorter, with some purchases taking place instantly if the prices are suitable.
- Product Details
Detailed and comprehensive product pages are fast becoming the norm for B2C eCommerce websites. For B2B eCommerce sites, even more thorough and in-depth product details are required. As businesses are buying in large volumes and spending more, they need to have full details about products to make a confident decision during purchase. A B2B eCommerce website should also support requests for added details so that businesses can reach out for further clarifications.
- Purchasing Volume
In B2B eCommerce, the purchasing volume tends to be substantially larger than purchasing volumes of even the biggest B2C orders. With higher purchasing volumes, you need to have suitable payment methods and shipping support. To encourage large volume and value purchases, you should have flexible payment options that suit the buyer, for example, credit purchases and purchase orders. Adequate packaging and shipping should be available so that businesses can trust that you will deliver the products in prime shape.
- Sales Customisation
Customised sales processes and offers are typically expected in B2B sales, with the prices, deals, and volumes adapted to suit the buyer’s needs. B2B eCommerce websites are designed to support customisable sales for different buyers, giving seller full flexibility on how to proceed with a specific buyer. Separate products can also be combined for a custom order. While B2C eCommerce does offer occasional customised deals for its consumers, most sales offers are uniform or specified for certain customer segments.
- Mobile Commerce
Mobile commerce has become a substantial segment in itself for eCommerce sites. In addition to popularity for B2C eCommerce sites, mobile commerce applications in B2B eCommerce are on the rise. B2C users typically browse and purchase directly on mobile devices. B2B mobile commerce features focus on stock indication, prices for specific buyers, and quick repeat orders. Furthermore, B2B buyers can use mobile commerce to check up on the status of their purchases, quotation requests, and approval workflows.
- Customer Relationships
Every business strives for and can benefit from forming long-lasting relationships with customers. As the target customer group for B2B eCommerce sites is relatively smaller, and sales cycles are longer, fostering long-term is a bigger priority. Business buyers also prefer to become regular customers of a B2B seller rather than look for new sellers. To encourage repeat sales and loyalty, B2B eCommerce websites offer personalised service, custom quotes, easy ordering, and convenient payments. B2C eCommerce sites also prioritise customer loyalty and repeat sales with customer reward and loyalty programmes, but due to low value purchases, tend to focus on customer volume.
Advantages of B2B eCommerce
The B2B eCommerce trend is currently growing, and the earlier you enter the market, the better your chances at success. As shopping preferences shift to online from offline, and remote purchasing becomes common, online shopping is expected to grow further. There are numerous benefits of a B2B eCommerce site, and depending upon the niche, the potential is further increased. Some of the top advantages of B2B eCommerce are:
- Wider Reach and More Customers
One of the biggest advantages of a B2B eCommerce website is that you get a wider reach to larger customer base, increasing the number of potential customers. With an eCommerce site, you can cater to suitable customers anywhere in the world, across regional boundaries. B2B buyers are more frequently turning to the internet to search for B2B sellers, and gain information on products, prices, and deliveries. A B2B eCommerce site with adequate SEO capabilities can be found by interested businesses through search engines, and new leads then converted. An eCommerce website is easily sharable and establishes your brand as an authentic seller.
- Support for Customer-Centric Experiences
Creating a positive and memorable first impression on customers is important for any business. The stakes are higher for B2B bulk volume and large value purchases, and the customer experience can influence the formation of long-term relationships. Leading eCommerce platforms offer excellent support for B2B customer-centric experiences, and can be fully customised to suit your needs and customer preferences. A robust B2B eCommerce website with a cohesive design, comprehensive content, and dedicated B2B functionalities formulates a lasting impression on business customers. Depending upon your niche, profile of customers, and market competition, you can choose and configure desirable features, facilitating accessibility across devices.
- Improved Engagement
Personalised engagement is an important part of B2B sales where long-term relationships are developed with customers and there is a longer sales cycle. A B2B eCommerce website is a big asset in increasing engagement, improving the customer experience while making it easier for your team to engage with customers. The website creates a positive impact on customers and gives them access to all the information they may require, along with ways to contact you. With a B2B eCommerce site, your sales team has greater insight and visibility into customer orders, purchases, quotation requests, and other buyer interactions, and can respond proactively.
- Increased Sales
With a wider reach, more customers, and a streamlined ordering process, a B2B eCommerce website is effective in increasing sales. It enables you to implement personalised recommendations for upselling and cross-selling, further increasing your sales volume. A B2B eCommerce site is always available for buyers, giving them time to browse and form opinions before moving on to purchase. As and when you upgrade products, you can send direct updates to buyers, encouraging them to expand their purchasing. The simple and fast reordering system that incorporates custom pricings and personalised preferences facilitates frequent and easy purchasing for buyers. For regular purchases, you can setup reminders, helping buyers order fresh stock before they run out.
- Robust customer service
Supporting adequate customer service is a necessity for every business, however, setting up a large team for round-the-clock service can be expensive. A B2B eCommerce website is equipped with capabilities for robust customer service. Based on your bandwidth, you can configure and display multiple forms of customer service, including chats, emails, telephone numbers, and contact forms. There is complete transparency through the entire sales process, and at any stage the buyers can reach out to you for support. Corporate accounts further provide clarity and accessibility for buyers. From the admin panel, you can track and monitor buyer behaviour, interactions, orders, purchases, and more. By logging in on behalf of buyers, you can guide them in operating your B2B site and solve any problems that may arise.
- Enhanced Efficiency
Apart from offering customers convenience and a positive experience, B2B eCommerce websites come with enhanced efficiency that facilitates easier management. Any desired tools, extensions, APIs, and integrations can be configured into your B2B eCommerce site. These include ERP, marketing tools, payment gateways, shipping providers, and automated workflows. From a single admin panel, you can efficiently manage orders and promptly respond to customer requests. Multiple users can be granted level-specific access to the admin panel as desired. A B2B eCommerce website offers complete transparency of operations, preventing delays to customer service and miscommunication. By automating desired functionalities, you can further improve efficiency, reduce errors, and increase sales.
- Better Brand Awareness
For long-term success, building brand awareness and recognition is important. Current buyers and potential customers should be able to identify and trust in your brand. A B2B eCommerce website can play a powerful role in branding, whether you already have an offline B2B business or a B2C eCommerce site. It provides an online presence for your B2B brand and can act as the foundation for future digital marketing endeavours. Any buyer searching for products in your niche will be able to find your brand online. By offering detailed product descriptions and resources, you can establish your brand as an authority in your niche.
- Advanced Analytics
A useful advantage of any eCommerce site is the access to advanced analytics and reporting capabilities. For a B2B eCommerce website, analytics can give great insights into sources of customers, customer behaviour, purchasing patterns, effectiveness of customer service, bounce rates, and much more. Depending upon the eCommerce platform used, you can setup desired analytical reports and receive them on a regular basis. Google Analytics also offers insights onto customer behaviour with your B2B eCommerce site. Advanced analytics can be used for data-based decisions on further improving your offerings, and for measuring the results of promotions. Analytics can be integrated with your ERP system for greater personalisation.
- Omnichannel Commerce
The trend of omnichannel commerce has shown its potential in B2C eCommerce sales and offers immense scope for success for B2B eCommerce websites as well. Using omnichannel commerce, you can offer multiple sales channels to your customers with an integrated shopping experience. According to your niche and the purchasing habits of your target customers, you can choose which sales channels to integrate into your B2B eCommerce website. Among the many options are offline B2B branches, additional online storefronts, mobile commerce, marketplaces, and B2C eCommerce sites. With a capable eCommerce platform, you should be able to support multiple sales channels and omnichannel commerce, and centrally manage all channels.
- Support for Scalability
Growth is the ultimate goal for any business, and with B2B eCommerce websites you have excellent support for scalability. A B2B eCommerce site can be launched at a relatively low cost, and as and when you gain more customers, you can expand the website. With suitable hosting, your B2B eCommerce site can face sudden spikes and dips in traffic without affecting site performance. The option of creating additional storefronts makes it simple to enter new regional markets, and new storefronts can also be created for different product categories. A B2B eCommerce website is targeted specifically for business buyers, and the dedicated features encourage conversions, repeat purchases, and higher average order values.
eCommerce Platforms for B2B eCommerce
Choosing a suitable eCommerce platform is vital for any eCommerce business, and even more so for B2B eCommerce. There are dedicated features for B2B eCommerce that the platform should be able to support so that your business has the maximum chances of success. Leading eCommerce platforms with dedicated support for B2B websites are Magento and BigCommerce.
Adobe Commerce (Powered by Magento) Features for B2B eCommerce
Adobe Commerce (formerly known as Magento Commerce) is among the top eCommerce platforms available worldwide, with an open-source platform written in PHP that offers massive customisation potential. Owned by Adobe, Magento Commerce is a robust platform that offers dedicated B2B functionalities and excellent scalability. The B2B eCommerce platform is designed to be user-friendly and personalised. It supports frictionless purchasing to encourage greater sales and form long-lasting relationships with buyers.
Magento supported specialised B2B features include:
- Magento Commerce Capabilities: B2B eCommerce sites on the Magento platform are equipped with high performance cloud hosting, immense customisation potential and a secure and reliable structure. Features such as content staging, easy management, and support for third-party tools, APIs and integrations are all supported.
- Page Builder: Create compelling user experiences for your customers with Page Builder feature that comes with a powerful set of content elements, an intuitive visual interface and drag-and-drop positioning. It comes with flexible content layouts, dynamic blocks for personalised content and true storefront previews and editing.
- Self-Service Customer Portal: Promote a self-service model of sales on your B2B eCommerce sites with the Self-Service Customer Portal. Buyers can access and engage in purchasing 24×7, setup new company accounts, add company details directly into your store database, monitor their status and receive an automated email on sign-up.
- Custom Catalogues and Pricing: Provide your B2B buyers a personalised shopping experience by assigning customised catalogues and prices to specific customer groups. Content and promotions can also be customised for particular customers or audience segments, adapted to suit the purchasing preferences of that customer group.
- Smart Order and Inventory Management: Streamline operations with a centralised and smart system for managing orders and inventory across all sales channels. With the Magento Commerce feature to setup automated business rules, you can facilitate customisation of protocols to reduce delivery times and fulfilment costs.
- Advanced Search Functionality: Facilitate fast and easy searches for speedy conversions with the B2B eCommerce advanced search functionality. Buyers can search their past orders based on SKU, product name, order or invoice number, order status, data or value range, or person who created the order.
- AI-Powered Product Recommendations: Enhance the customer experience along with sales by implementing AI-powered product recommendations. The artificial intelligence system collects and analyses buyer behaviour to display personalised product recommendations. As per your preference, you can choose from multiple recommendation types and display options.
- Convenient Purchasing Options: Increase sales by providing buyers with fast and convenient options to complete their purchase. Buyers can place orders by uploading CSV files, choosing from pre-set requisition lists, or entering SKUs of desired products. Selected lists and products can be adapted before finalising the purchase.
- Merchandising and Promotional Tools: Innovative merchandising and catchy promotions are an effective way to improve conversions. Magento B2B eCommerce sites offer drag-and-drop category merchandising tools with automated rules for product merchandising, and options for image zoom, swatches, videos, ratings and reviews. More than 100 types of promotions are supported.
- Mobile Commerce Support: Capitalise on the growing market for mobile commerce with a B2B eCommerce platform that supports responsive mobile themes and progressive web apps. Directly from mobile devices, buyers can avail streamlined mobile purchasing options and mobile-friendly transactional emails, encouraging mobile commerce.
- Approval Workflows: In B2B purchasing, a common requirement for the buying companies is securing internal approval. By setting up an approval workflow on the B2B eCommerce website, you can streamline the approval process with pre-defined rules for when purchases require approval and from whom.
- Quote Management and Price Negotiation: B2B buyers expect custom quotations and negotiations when purchasing. Increase conversion rates and quote responsiveness with integrated capabilities for customer quotes and negotiations with a quote request workflow that can be managed from the B2B eCommerce platform itself.
- Credit Access: Often, B2B purchases take place through credit payment modes. To increase sales and loyalty, you can add support for designated payments on account, and support credit transactions and balance tracking with easy system integration. Buyers can also be offered self-service credit management tools.
- Quick Ordering Options: Although initial B2B purchases may take time, support fast repeat orders with quick ordering options with integrated e-signatures. With punchouts through extensions, buyers can setup the desired frequency of specific purchases that already have approval and suitable quotes.
- Live Chat: A commonly offered feature in eCommerce, live chat functionalities are also available for B2B eCommerce websites, with real-time messaging support to answer customer queries and fix problems. Through the live chat, content can be shared, chats transferred between agents, and quick access to chat history.
- Seller Assisted Shopping: Improve your customer service and offer instant solutions to buyers with the seller assisted shopping feature that provides admin access to the buyer experience. By accessing the buyer’s site from your end, you can troubleshoot any issues and also place orders as required.
- Omnichannel Support: Reach your buyers wherever they prefer to purchase with multiple sales channels managed directly from the B2B eCommerce admin. Any offline stores, marketplaces, regional online stores, and other storefronts can be created and managed to increase customer reach and sales.
BigCommerce Features for B2B eCommerce
BigCommerce offers eCommerce platforms in the form of Software as a Service (SaaS), with hosting built-in and various subscription plans based on the size of the eCommerce site. It is known for being user-friendly and quick to setup. BigCommerce offers a dedicated B2B Edition, a packaged offering of BigCommerce Enterprise and BundleB2B app, combining the backend functionality of BigCommerce with B2B tools of BundleB2B.
BigCommerce supported specialised B2B features include:
- Enterprise Features: All BigCommerce enterprise level features for product filtering, priority support, and customer success management are applicable for B2B eCommerce websites. With an efficient backend, appealing frontend, and reliable performance, you can offer your customers a trustworthy B2B eCommerce site.
- Robust Security: In any online business, security is integral, and even more important when high value or volume transactions are taking place. The BigCommerce B2B eCommerce solution uses a robust, multi-layered approach to security with 99.99% server uptime and optional SLAs for additional assurance.
- Corporate Account Management: For business buyers, you can facilitate setting up of customisable corporate accounts. There are multiple tiers of buyers and access levels with different roles and permissions to suit the purchasing structure of businesses. The buyer can allocate access to desired users with ease.
- Advanced Search: An adequate search system enables buyers to quickly find the products they are looking for and move on with the purchasing process. The BigCommerce platform offers a faceted search system built off of Elasticsearch with custom field support for refined and advanced searches.
- Customer Segmentation and Price Lists: Create multiple customer segments for different customer groups with unique promotions and pricing lists available. The custom pricing can be provided down to the SKU level and for bulk purchases, with additional discounts applicable as desired for selected customers.
- Restricted Log-Ins: Each customer comes with a unique set of needs and purchasing power. Gain greater control on what details and prices a particular customer can access with restricted log-ins for corporate accounts, guest users, and B2C users. The log-in access can be adapted at any point.
- Sales Representative Masquerade: Offer buyers advanced customer service and ability to place quick orders with the Sales Representative Masquerade feature. This enables your sales agents to view your B2B eCommerce site from the point of view of the buyer, and place approved orders on their behalf.
- Sales Representative Quoting: Authorise designated sales agents from your team who can create and share quotes with buyers. Based on level of authority, the sales agents can also be enabled to provide additional discounts to buyers in addition to the pre-arranged pricing.
- Shared Shopping Lists and Buy Again: Support faster purchases and repeat buying with the shared shopping lists and buy again feature that allows buyers to manage and save multiple shopping lists. These saved shopping lists can be retrieved for future purchases for faster transactions.
- Invoice Portal: Provide buyers with full transparency with the Invoice Portal where businesses can view their past invoices, overall invoice history, and also pay off any pending balances. In addition to invoices, the entire company account history can also be viewed.
- Payment Method Visibility Control: Pick and choose which payment methods you want to offer for buyers with the payment method visibility control feature. As desired, you can add, edit, show, or hide payment options that are approved for a specific business, including credit cards and purchase orders.
- Authorise Credit Purchases: In B2B, purchasing on credit is very common and supporting credit can increase sales and build trust. Offer pre-approved customers options to purchase on credit with payment options such as purchase orders, and other flexible payment methods with adequate credit authorisation.
- Quick Order Pad: Encourage buyers to note down and save any products they may be interested in for current orders or future consideration with the quick order pad. With this feature, businesses can quickly add products to their order even with partial SKUs.
- Company Address Book Management: Simplify the purchasing process for your buyers with the company address book management feature. Consenting buyers can grant you access to their address book to quickly finalise billing and shipping addresses, speeding up the purchasing process after approval.
- Advanced B2B-Friendly Shipping: When selling and shipping in bulk, costs can often add up. Streamline your shipping process and reduce costs by configuring customised shipping rates for B2B customers using the BigCommerce native integration with ShipperHQ, a leading shipping rate rules engine.
The popularity of online shopping is on the rise for B2B buyers, and with a greater demand, the market is prime for B2B eCommerce websites. The difference in customer groups for B2C and B2B eCommerce sites has made it necessary for eCommerce platforms to provide dedicated features for B2B eCommerce sites. To cater to business buyers, features such as corporate accounts, quotation systems, and dedicated payment modes are a necessity for a B2B eCommerce site.
Whether you currently have an offline B2B business, a B2C eCommerce site, or simply an idea and adequate suppliers for B2B sales, a B2B eCommerce website is an ideal option. Immensely versatile, a B2B eCommerce website can be customised and adapted to suit your industry, target customers, and overall business goals. Among the leading eCommerce platforms for B2B eCommerce sites are Adobe Commerce (powered by Magento) and BigCommerce, each offering a rich set of features.
At 18th Digitech, we have extensive experience in Magento Commerce and BigCommerce end-to-end eCommerce solutions, including B2B eCommerce websites. We can develop an independent B2B eCommerce website, add B2B capabilities to an existing platform, or migrate to a more suitable eCommerce provider. Reach out to our team today to discuss your eCommerce ideas and needs.