The success of any business is determined by the level of customer experience it provides; hence, businesses keep formulating means to improve user experience. To establish a strong customer relationship, leveraging online content like documents, images, infographics, videos, and apps is an effective means.
To survive in the highly competitive online market, your website needs a powerful content management system (CMS) that would provide relevant and personalised content to users at every stage and across multiple channels. This is where Adobe Experience Manager (AEM) plays a vital role in delivering effective online content and experience to meet customers’ individual needs. Enriched with exclusive features that businesses can benefit immensely from, Adobe Experience Manager (AEM) works as a popular content management system (CMS) for enterprise businesses.
In this blog, we have discussed Adobe Experience Manager (AEM) in detail to highlight the rationale behind choosing Adobe Experience Manager (AEM) for managing websites or mobile apps.
What is Adobe Experience Manager (AEM)?
Facilitating the creation, management, and delivery of content across every digital touchpoint, Adobe Experience Manager (AEM) is a content and digital asset management application that streamlines the process of managing content assets. Using this, managing documents, images, videos, PDFs, online forms, and more becomes convenient.
Adobe Experience Manager (AEM) is built on Adobe Cloud technology, which allows you to access and use assets from any location and deliver appealing media to consumers across various channels. Simplifying the management and delivery of a website’s content is the biggest advantage of Adobe Experience Manager (AEM).
How does Adobe Experience Manager (AEM) Work?
As a crucial part of the Adobe Experience Cloud (AEC), AEM integrates seamlessly with other Adobe Marketing Cloud platforms, including Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce Cloud, and Marketo Engage. Its core functionalities encompass:
- Flexible and Customisable Content Creation
AEM is celebrated for its open and extensible platform, which simplifies the digital content creation process. This allows marketers, even those without extensive technical expertise, to add new features and capabilities without starting from scratch. The flexibility and openness of AEM facilitate rapid creation, collaboration, and sharing of content, significantly speeding up time-to-market.
In addition, AEM offers robust digital asset management (DAM) capabilities, enabling users to track and manage digital assets such as images and videos from a centralised location. This resembles a well-organised library, where all digital materials are easily accessible and manageable. AEM also includes a secure brand portal that safeguards assets from unauthorised access, ensuring that content management and sharing tasks are efficiently handled within and outside the organisation.
- AI-Powered Scalability with Adobe Sensei
Combining content and data to deliver personalised experiences can be challenging, but AEM, powered by Adobe Sensei GenAI, simplifies this process. Leveraging artificial intelligence and machine learning, Adobe Sensei GenAI within Experience Manager Sites assists in generating, managing, and delivering tailored content across various channels.
This AI integration supports a range of tasks, including content authoring, text summarisation, and tone adjustment, all within the Experience Manager Sites editing environment. Brands can thus create, launch, and optimise content performance with real-time insights, reaching millions of users efficiently without the need for extensive manual personalisation efforts.
- Seamless Omnichannel Content Distribution
AEM excels in empowering developers and marketers to create and launch dynamic, content-led shopping experiences. Leveraging its CMS and DAM functionalities, AEM supports standard query languages like GraphQL, making it easy to request and retrieve dynamic information across various databases or systems. This capability ensures that frontend experiences are always up to date.
With features like content fragments, experience fragments, and SPA Editor, AEM allows enterprises to deliver interactive content experiences at scale. These tools enable the creation of modular content pieces that can be reused across different channels, enhancing consistency and efficiency in content delivery.
- Enhanced Experience Intelligence
Adobe Experience Manager incorporates AI-driven tools that streamline content and digital asset management tasks. By automating routine processes, AEM frees up team members to focus on strategic, growth-oriented activities. Its centralised reporting system offers real-time insights into the performance of digital assets and marketing efforts, enabling data-driven decision-making.
AEM also facilitates the conversion of legacy PDF forms and traditional input fields into mobile-responsive, easily adaptable digital forms. This capability enhances user experience and accessibility, making interactions more seamless and engaging.
- Rapid Implementation and Value Realisation
Adobe Experience Manager’s cloud-native CMS framework dynamically adjusts to varying workloads, ensuring seamless performance during traffic surges without requiring manual intervention. This capability eliminates the need for constant monitoring and resource allocation, thereby reducing operational overhead. AEM is regularly updated with new features and capabilities, allowing marketers to stay current with evolving tech trends and customer demands without extensive reconfigurations. Content automation further reduces manual effort, while powerful web development tools and an intuitive app builder simplify the creation and expansion of digital experiences.
Adobe Experience Manager (AEM) Modules
- Sites: You can build and manage websites with a responsive design from one platform. At the same time, you can manage multiple websites from a central location in multiple languages. Also, you would be equipped with tools to optimise your eCommerce platform and launch marketing campaigns from a single location.
- Asset Management: Using Adobe Experience Manager (AEM), you can create efficient workflows and deliver consistent content experiences by creating custom variations of your assets.
- Mobile: Using a mono-code base to create apps that can be delivered on multiple platforms, Adobe Experience Manager (AEM) comes with an in-built Adobe Analytics that provides a quick analysis of the app’s performance. Besides, reviewing metrics and changing content can be done from a single dashboard.
- Forms: Creating forms for users based on their location and device is easy with Adobe Experience Manager (AEM), enabling them to engage in the form completion process. You can also create automated workflows by merging data with the existing system, get an insight into user experience, and measure the efficacy of targeted campaigns.
- Community: Adobe facilitates customer interactions on a common platform and supports features like social login, tagging, inline translation, notifications, and insights that help you engage and convert page visitors into active community members.
Related Post: How to choose the Right Adobe eCommerce Agency for Your Business?
Advantages of Adobe Experience Manager (AEM)
Enriched with several out-of-the-box features that help businesses enhance productivity, drive efficiency, and revenue, Adobe Experience Manager (AEM) offers some noteworthy advantages such as:
- Enhanced Search: Through Adobe Experience Manager (AEM), you can search for rich media content without investing much time in finding the right file. It ensures faster searches and enhances efficacy. It also enhances search in many aspects throughout the software, for example, the photo manager is created with search-by-metadata to find photos based on their tagging. Since tagging is done based on specifications, finding media becomes faster.
- Simpler Task Management: Adobe Experience Manager (AEM) provides enhanced task management and precise analysis. Teams can work on multiple projects without any distractions or overhead. With the expansion of your projects, Adobe Experience Manager (AEM) can minimise clutter allowing you to stay fixated on the task at hand. Adobe Experience Manager (AEM) also offers the ability to work with multiple projects at the same time, helping teams to stay productive and deliver exceptional results. You can also manage your project’s entire life cycle, create team workspaces, host conversations, organise multimedia assets, and check task progress.
- Visual Media Conversion: One of the prime aspects for marketers is visual media conversion. Both content creators and curators wish to publish videos in formats that work perfectly on platforms the audience use. Content creators and marketers have different needs and Adobe Experience Manager (AEM) comes with in-built support to convert creative cloud files to different formats and frameworks to drive results across channels and devices. Managing and converting digital media assets to different formats is also easy with Adobe Experience Manager (AEM). You can create and manage content for your business conveniently. Adobe Experience Manager (AEM) adapts across screen sizes, formats, and channels to create exceptional customer experiences from images and videos.
- Personalised Content: With Adobe Experience Manager (AEM), you can offer a personalised experience to your customers and provide them with flexible and customisable content. You can also provide a one-of-a-kind experience to your target audience that will help you create a unique brand identity that will set you apart from your competitors. Also, Adobe Experience Manager (AEM) will help drive more traffic to your website increasing conversion rates.
- Flexibility: Adobe Experience Manager (AEM) provides flexible publishing, consistent management, and powerful workflows for your website content. Creating and distributing content through a single central platform is easy. From visitors to registered users or customers, everyone can access the content at their fingertips and engage with it on every screen.
- Easy Usage: Adobe Experience Manager (AEM) is easy to use which enhances the productivity of your marketing team. You can create, publish, track, and report on your digital assets quickly. Also, you can manage web and mobile content from a single platform. Its editing and drag-and-drop functionality makes it easier to create and deploy content conveniently. Regardless of your goal, Adobe Experience Manager (AEM) allows you to connect with customers at every touchpoint.
- Easy Add-on Functionality: Using add-ons from third parties is easy with Adobe Experience Manager (AEM). This helps integrate your eCommerce website with dozens of services.
Wrapping Up,
To manage your business’s online identity, Adobe Experience Manager (AEM) is the perfect all-in-one platform.
If you are looking for assistance in making a transition to Adobe Experience Manager (AEM), contact us today!
18th DigiTech is an Adobe Gold Solution Partner and award-winning eCommerce agency with exceptional expertise in bridging the gap between a business’s eCommerce and marketing ecosystems.
